Yellow. I’m Christina – I’m here to help augment your sales and marketing presence. If you’re ready to get started- you can book your FREE 30-Minute Planning Call here.

Not ready just yet? Check out how I can help your team scale.

MARKETING SERVICES

Website Content, Marketing, and SEO

Drive organic traffic to your website by targeting competitor keyword libraries and understanding the search algorithms. Build content that attacks the leading keywords and get your website seen.  A bonus is having great evergreen content that brings readers back. 

Articles / Blogs / Webinars 

I provide content in a variety of mediums, but what makes me unique is my ability to tweak that content to LIVE events, videos, and industry specific speaking engagements. I’ll handle everything from marketing flyers, landing pages, event set-up, registration, email campaign, confirmation and tech support on the day of the event. Then I’ll build a follow-up drip campaign. 

Social Media Platform Management

I approach social media as a strategist and work with the sales and operations team to understand what their goals are. I then create a strategy and content calendar that maximizes efforts. Managing social media content for the various platforms is a skill and requires the knowledge of best practices, understanding of key buyer personas, and consistent brand voice. Each post and engagement must be geared toward generating interest and driving traffic to the website!

Buyer Personas

I will map out your customers’ buyer journey.  I’ll define your audience segments (Corporate Buyer, RMC Partner, Traveler, Nomad, etc.) -Then, I’ll create an easy to execute strategy for each segment in your audience.  I have 15 years of experience in Global Mobility working alongside many fortune 100 and 500 companies – I understand many of their goals and wants and know their internal stakeholders, budgets, and blockers. 

Empathy Marketing

See your product from the perspective of your users. Customize your marketing to fit their experience. The result is that it builds better relationships with your customers because it is a customer-centered outlook instead of a solution-centered one.

Content & Brand Voice

Great content can’t be copied/pasted. Strategic content planning and consistent brand voice is important when driving customers to your website and online presence. Whitepapers, social posts, one-pagers, infographics, and newsletters.

SALES SERVICES

Sales Support – Email Marketing and CRM Efficiencies

I’m an expert user of SalesForce and Hubspot CRM tools with the ability to create effective automations that reduce the time salespersons are focused on administrative tasks. From email campaigns and managing social media analytics to dashboards and metrics for sales conversions, I’ve been in the driving seat and know how to get the most out of your CRM subscription.  

Lead Generator Contents

Drive leads through small content pieces that encourage buyers to share their contact details – I create white papers, lead generator sheets, and spec sheets that earn you the click through to your website. Tied directly to your CRM for managing analytics, these lead generators can prove invaluable to your sales team’s outbound efforts. 

RFP/RFI Responses

Answering RFPs is part of earning big accounts, but unfortunately it can distract your sales or marketing team from their day-to-day work. I can help craft RFP/RFI wikis that will let you pull all of your standard responses into one place to generate a quick draft within minutes – not hours! 

Sales Pitch Decks and Other Collateral

I’m a creator. I love to help with all aspects of the sales process, including putting together sales pitch decks, playbooks, and other internal operations collateral. Cleaning up internal process documents, policies or procedure handbooks is a daunting task and needs a fresh set of eyes. I’m happy to get involved in cloud storage clean up and work to organize internal processes and documentation.  

Sales & Lead Generation

Build out your front of pipeline with quality leads that will move through the funnel quickly. Clean up your CRM or Implement a new one with ease. Tap into new verticals or test a market fit without losing focus on your current revenue stream.

Operations

Increase your operational efficiencies and processes so that you can scale. Get organized in the cloud with Internal Document Catalog, Wikis, and Operational Guides.

Employee Appreciation

Reward your team with a great internal culture that shows employees that you care about their well-being. From design to implementation – find new ways to increase engagement on any budget.

Ready to get started? Book Your Free 30 Minute Planning Session